How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love.
Hooked helped me understand why products work. Many lessons applied in building www.booker.io to simplify and improve the exp (hopefully) :)
- Lucas Matheson
Really got me hooked...
- Marvin Hassan
- Carter Bayer
This book really highlights tangible ways to think about improving your product so that it provides real value to customers and keeps them coming back for more. Must read for product managers that are trying to improve their thinking and products.
- Nick Schwinghamer
good for startups
- Duncan Garde
Essential to understanding how to build products that actually gain usage.
- Marcos Polanco
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